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Last year, I got the chance to redesign the logo and app icons of a local deals service in the UK. The original was cartoonish and very blue—not exactly what the brand was about. This new logo reflects five ideas that define the service: affordable, simple, lively, familiar and rewarding.

This version for Android was a fun challenge. I had to do some trick to make the illusion of the head being tucked under the hair while keeping the paper-like style from Material Design.

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